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Taking design cues from 1970s archival favorites, New Balance’s 237 melds heritage influences with a modern outlook. The 237 utilizes an EVA midsole, herringbone outsole and streamlined upper as a classic launching point, with modern flourishes like oversized N branding, extended midsole length, and gator inspired foxing and mudguard offering a modern take on the decade when running shoes truly made their mark for the first time. Experimental in spirit yet easily accessible, the 237 is a deceptively simple, contemporary statement piece.

New Balance’s 580 is one of the most influential models in sneaker history. Originally a regional release, the trail-inspired, Rollbar-equipped 580 began to turn heads as a fixture on the trendsetting streets of Harajuku. When it served as the canvas for some of the first-ever collaborative releases, the 580 became legendary. The newly reissued 580 brings an icon back to life. The modernized look of a slimmed down toe and reduced collar height is combined with construction that comes as close to a one-to-one recreation of the OG materials, compounds, and features as humanly possible.

"The 997H from New Balance is a progressive, next-generation sidekick to their cult-classic 997, newly streamlined for those ready to set themselves apart with a modern favorite. A bold, reimagined lifestyle shoe straight from the ‘90s, the 997H celebrates a heritage that endures beyond basic trends. Through decades of culture shifts, your drive for style remains. And with a soft foam midsole to cushion every step forward, the agile 997H design will never, ever hold you back. The truest independents know when their time is here. Choose your colorway and meet the future head-on in the 997H lifestyle shoe from New Balance."

Inspired by the original BB680 – game-worn by the pros – New Balance recreated a timeless classic with a simple and clean look. On the 480, leather meets an Ortholite insert for all-over comfort and stability, all day long.

The New Balance Men's Fresh Foam EVOZ v1 Breathable Mesh Running Shoes are great for runners in search of a soft feel and support in every stride. The engineered upper mesh on these road running shoes keeps feet cool and comfortable, while the lacing system locks down the midfoot for distraction-free rides. The Fresh Foam midsole offers premium cushioning underfoot and absorbs shocks to protect the joints. Plus, the blown rubber outsole provides sticky grip for multi-directional traction.

The New Balance Men's Fresh Foam M680 v7 4E Wide Mesh Running Shoes are ideal for anyone looking to break into running with a fashionable and feel-good shoe. Featuring a dual-density Fresh Foam midsole for comfort and a rubber outsole for durability, they provide a soft feel in every step. The moulded insert helps provide extra support, while the lace closure ensures a secure fit. These running trainers also feature a smooth, engineered air mesh upper to keep feet cool and dry.

The running shoes of the 1970s might best be described as deceptively simple. While lacking the visible technology and aggressive design of later years, the innovations of the ‘70s would lay the foundation for modern performance. The 237 is a contemporary reinterpretation of ‘70s running heritage that melds a range of heritage design inspirations into one deceptively simple, exceptionally versatile, contemporary silhouette. An EVA midsole, herringbone outsole and streamlined upper offer a classic launching point for modern flourishes like oversized N branding, extended midsole length, and gator inspired foxing and mudguard. You could call the cohesion of the 237’s familiar feel and exaggerated updates the simplest way to make a statement.

Feel comfortable on your feet whether you're getting in your daily steps or training for your next race with the New Balance Women's Fresh Foam Kaiha Road Lightweight Running Shoes. Using the most cushioned midsole stack height New Balance offers, Fresh Foam X technology delivers supreme cushioning. Luxuriously soft and comfortable, these durable running shoes will take you from your morning walk to your next run with ease.