New Balance

The running shoes of the 1970s might best be described as deceptively simple. While lacking the visible technology and aggressive design of later years, the innovations of the ‘70s would lay the foundation for modern performance. The 237 is a contemporary reinterpretation of ‘70s running heritage that melds a range of heritage design inspirations into one deceptively simple, exceptionally versatile, contemporary silhouette. An EVA midsole, herringbone outsole and streamlined upper offer a classic launching point for modern flourishes like oversized N branding, extended midsole length, and gator inspired foxing and mudguard. You could call the cohesion of the 237’s familiar feel and exaggerated updates the simplest way to make a statement.

As recreational running established widespread popularity in the 1970s, the benchmark for running footwear shifted from mere existence to performance. While the era’s designs would be considered simple by today’s standards, the decade stands out as the moment when running shoes truly came into their own. The 327 sheds new light on the ‘70s as a time of innovation by boldly reshaping classic design elements with a thoroughly contemporary outlook. With, an angular reworking of the tried-and-true wedge silhouette, outsize, asymmetrically applied ‘N’ branding, and wraparound, trail-inspired lug outsole, the 327 provides nothing less than a complete reimagination of our running heritage.

‘The most New Balance shoe ever’ says it all, right? No, actually. The 574 might be our unlikeliest icon. The 574 was built to be a reliable shoe that could do a lot of different things well rather than as a platform for revolutionary technology, or as a premium materials showcase. This unassuming, unpretentious versatility is exactly what launched the 574 into the ranks of all-time greats. As a hybrid road/trail design built on a wider last than the previous generation’s narrow racing silhouettes, the 574 offered a uniquely versatile mix of new, different, uncomplicated, rugged, durable, and comfortable that was adopted as a closet staple across the globe. That’s why today, the 574 is synonymous with the boundary defying New Balance style, and worn by anyone.